Discount Price: $75.00
Price fluctuation possible.
How soon does it ship: Normal ship time within one day
Shipping? Absolutely FREE if you qualify for Super Saver Shipping.
Type of bind: Paperback
Dewey Decimal Number: 302.2072
EAN num: 9780195314823
ISBN number: 0195314824
Label: Oxford University Press, USA
Manufacturer: Oxford University Press, USA
Quantity: 1
Page Count: 400
Printing Date: November 20, 2008
Publishing house: Oxford University Press, USA
Studio: Oxford University Press, USA
Other books you might be interested in perusing:
Editor's Notes and Comments:
Product Description:
Effective argumentation is at the very heart of communication--and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete examples, and highly visual pedagogy, Communication Research Methods introduces a full range of methods for studying communication, providing students with the tools they need to explore the often murky depths of communication research.
Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers, but more insightful consumers of research. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research. This second edition also includes classic and contemporary examples from published communication research, as well as engaging 'Try It!' activities for each method.
Thoroughly revised and updated, Communication Research Methods, Second Edition, helps students hone their critical thinking skills and expand the ways they think about and conduct research, ultimately enabling them to achieve a deeper understanding of communication--and the world around them.
NEW TO THIS EDITION
* New chapters: 'Introduction to the Field of Communication' (Chapter 1) and 'Ethics & Research' (Chapter 2)
* End-of-chapter summaries now presented in tables that locate each method's paradigm affiliation, typical claims, data sources, warrants, and manuscript form
* Additional tables and exhibits throughout
* Expanded coverage of rhetorical and critical studies methodologies
SUPPLEMENTS
* Instructor's Manual featuring outlines, activities, and websites to explore for each chapter, as well as a Test Bank of sample questions for each chapter
* Companion Website for instructors offering the full Instructor's Manual and PowerPoint lecture slides
User popularity level:
Rated by buyers -
This was the required text for my Communication Research Methods class, so buying it wasn't really an option.
After flipping through the book to see what I was in for this semester, I found the layout of the book to be pretty organized.
1.) Each chapter has an abstract at the beginning and a summary at the end that gives a brief overview of the chapter.
2.) Each chapter has an outline at the beginning to show you how the chapter lays out the topic.
3.) Vocab words are bolded, which is great if you have to know them for a test, and a list of "Key Terms" is at the end of each chapter.
4.) Throughout the chapter, the authors provide examples of warrants and claims to illustrate the points they're trying to make.
5.) Appendix A - A good guide to writing research reports and essays. Definitely helpful with assignments.
Overall, I think that this is a pretty good textbook. The reading tends to be pretty dry, but not completely untolerable.
Find other books like this one:
