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Type of bind: Paperback
EAN num: 9781595140326
ISBN number: 1595140328
Label: Razorbill
Manufacturer: Razorbill
Quantity: 1
Page Count: 240
Printing Date: September 08, 2005
Publishing house: Razorbill
Age index: Young Adult
Sale Popularity Level: 39693
Studio: Razorbill
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Product Description:
Ever wonder who was the very first kid to keep a wallet on a big chunky chain, or wear way-too-big-pants on purpose? What about the mythical very first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque’s job is finding them for the retail market. But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her.Along the way he’s drawn into a web of brand-name intrigue—a missing cargo of the coolest shoes he’s ever seen, ads for products that don’t exist, and a shadowy group dedicated to the downfall of consumerism as we know it.
User popularity level:
Rated by buyers 
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This book was a complete waste of time, i thought that being scott westerfeld it would at least have an interesting plot...but i was let down. Don't waste your money or time
Rated by buyers 
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I've been wanting to read this book for a long time. Because knowing Scott Westerfeld, it had to be good. I've read all the Uglies books, the Midnighters books, and the Peeps books, and fell in love with them, and thankfully that didn't change for So Yesterday. The one thing that cracked me up about this book was how Hunter kept talking about how he came to New York from Minnesota and how he had to change all his Minnesotan ways to actually become cool. Ah, boy. Do us northerners really have such a bad reputation as being hicks? Sure, Target is our favorite store, we bundle up in hideous parkas to brave the frozen winters, and use the term Uff Da on a daily basis, but I didn't think we were so uncool as to be referenced in a book all about coolness. I think that's really funny! And a book that makes me laugh is a good one for sure. I loved, loved, loved So Yesterday because of its whole vibe. It subtly draws you in and uses a bunch of radical ideas to keep your attention. I enjoyed thinking about the innovators, the jammers, the Hoi Aristoi. If that stuff was actually real, would I even know it? It was neat to get a peek of what could possibly happen behind the scenes of pop culture as we know it. The writing was smooth, the characters were created with detail, and the ending was great; possibly left open for a sequel? I hope... I highly recommend So Yesterday. It will captivate you, spark your interest, and make you think about things you never thought you'd have to think about. :P
Rated by buyers 
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This was a fast, fun read. I enjoyed the up to date trends and ideas here, as well as the quick paced style of the adventure. The characters were fun and original, and the plot was new and inventive. I think there could have been a lot more where this came from, which was my only disappointment! It seemed too short.
Rated by buyers -
This book grabbed me from the start. Very different from the Uglies series, but similar in its ability to grab attention, embrace the wonderful quirky characters and cheer for the underdog. The backdrop of this story, trends, advertising and market research are fascinating. The main character, Hunter, is full of all sorts of useless knowledge that help him solve the mystery like any good detective story you'll ever read. I am an 8th grade English teacher who read it before putting it on my own classroom library shelf and will be certain to recommend this as a fun read for my students.
Rated by buyers -
It lacks major excitment like in Uglies and Pretties and Specials but you can tell it's Westerfeld's wonderful writing style. I sometimes feel lost and cofused and I'm not sure if I even understand the book but in the end it's interesting and different. Atleast try it!
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