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Type of bind: Hardcover
Dewey Decimal Number: 959.7043373
EAN num: 9780275933616
ISBN number: 027593361X
Label: Praeger Publishing houses
Manufacturer: Praeger Publishing houses
Quantity: 1
Page Count: 192
Printing Date: April 30, 1993
Publishing house: Praeger Publishing houses
Sale Popularity Level: 3413872
Studio: Praeger Publishing houses
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Product Description:
'Rhetoric during wartime is about the creation of consensus,' writes Justin Gustainis. In American Rhetoric and the Vietnam War, he discusses efforts to build or destroy public support of America's most controversial war of the century. Gustainis analyzes several important aspects of Vietnam era rhetoric: presidential rhetoric, protest rhetoric, and the war as portrayed in popular culture. Broadly defining rhetoric as the deliberate use of symbols to persuade, the author explores partisan use of speeches, marches, songs, military campaigns, gestures, destruction of property, comic strips, and films. Part One, Prowar Rhetoric, opens with a chapter devoted to the domino theory as a 'condensation symbol.' Subsequent chapters discuss the hero myth in reference to Kennedy and the Green Berets, rhetoric and the Tet Offensive, and Nixon's 'Silent Majority.' Part Two examines antiwar rhetoric, and includes studies of Daniel Berrigan, SDS and the Port Huron Statement, and the Weathermen. Gustainis argues that the antiwar movement did not stop the war, and may have prolonged it. In Part Three, he analyzes Doonesbury as antiwar rhetoric, then turns to an examination of how the war has been portrayed in popular film. Gustainis includes a political, military, and rhetorical chronology of the war as an appendix. Recommended for scholars and students of rhetoric and political communication.
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