Type of bind: Library Type of bind
EAN num: 9780030856198
ISBN number: 0030856191
Label: Holt, Rinehart and Winston
Manufacturer: Holt, Rinehart and Winston
Page Count: 517
Printing Date: 1972
Publishing house: Holt, Rinehart and Winston
Sale Popularity Level: 2122017
Studio: Holt, Rinehart and Winston
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Editor's Notes and Comments:
Product Description:
Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
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Rated by buyers 
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Even thought this book was not in color, the content is all there. and the book was in good condition
Rated by buyers -
I purchased this as the textbook for an MBA class and I give it high marks for both read-ability and depth of coverage. Because I'd just finished a class on the Legal aspects of Global business, the very first chapters were more of a review - however, if you're coming in without that background, this does very well as a standalone text. My MBA has been all distance learning classes - in which the book provides the vast majority of the information (no lectures) - and I have to say, this one is definitely up to that task!
Rated by buyers -
I liked this book. I am doing the international MBA at Maryville University. The book is very complete and has great illustrations, graphics, and web links.
Is a very interesting book, and I will keep it. But I think that although there is a chapter related to logistics, the book is not deeply mentioning import and export procedures and other custom and paperwork problems that international business faces.
Rated by buyers 
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As a Georgetown University student who took the author's class, I found this textbook to be the most comprehenisve International Marketing source around. I currently own two textbooks written by the same authors because of the book's clear, organized topics. This textbook is perfect for beginners who would like to learn more about International Marketing as a guide for professionals who have to make challenging decisions.
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I am a student at the Budapest University of Economic Sciences. I found this book to be very interesting and fun to read. Other students here, for whom English is not their very first language, enjoy the book becuase it is clear and easy to understand. This should be standard reading for all international buisness/marketing students.
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